This report presents findings from South Africa. The study was implemented from February 2020 – February 2021, and ethics approvals were granted by the World Health Organization (WHO) Ethics Review Committee and by the South African Human Sciences Research Council (SAHSRC).
The study is part of a multi-country study commissioned by WHO and the United Nations Children’s Fund (UNICEF). The study sought to hear directly from women, and those who influence them – health professionals, partners, family members and friends – about their exposure to and experience of formula product marketing. Eight countries were included – Bangladesh, China, Mexico, Morocco, Nigeria, South Africa (Cape Town and Johannesburg), the United Kingdom, and Viet Nam – representative of countries in their regions yet diverse in their income levels, exclusive breastfeeding rates, and implementation of the Code. It was conducted in urban populations where trends and values about infant feeding practices are established and spread to other communities.